Or at least in copywriting. The product’s benefits are then introduced and the writer shows a little vulnerability in the phrase ‘I hope you like them too.’. May 20, 2020 - Building a copywriting portfolio is useful in helping prospective clients find you online. His about page consists of fun and entertaining copy about himself – and also gives easy access to his resume and contact information. Copywriting portfolio examples. An ultimate guide with 41 marketing ideas. This is a small display of both client work as well as promotions I have written for myself. I can turn your ideas into compelling stories. That’s why we’re bringing you 17 copywriting portfolio examples today that we hand-selected from hundreds that we looked through. Others might separate the two, but Robert Heckert’s homepage is his portfolio page in itself. And while we love how she briefly explains each project, we’re just really missing the visuals. Similarly to Kelsey, Laura also features testimonials from people she worked with, strengthening the social proof and appeal of her services. We’d love to read a little more about the background of these campaigns, what problems the copy solved and just overall how it was created. However, what I like most about this bus stop ad is the subheading. He clearly lists all his featured projects down the side to give a clear overview of who he has worked with. Use this template for free. Just when you think you know where this copy is headed, The Queen’s Arms pub in Edinburgh (across from our offices) throws you a curveball. What is a Copywriting Portfolio? She briefly outlines how people can get in touch with her and what topics she can cover. So make sure you only include your very best work, and present each case study in a clear, easy to understand way. A selection of the best copywriting portfolios. If your customers were given a snippet of your content to read, would they know it was you, just ... Good copywriting encourages people to take action. Most website builders and portfolio sites were created with designers in mind. A screenshot taken from the Fred Perry website. Ben’s old Portfolio: Google Folder. And a good example of brands using social media to showcase their personality. Examples of great copywriting portfolios. print ads). Below you’ll find examples of websites, brochures, books and other projects for which I wrote the copy. A great headline from Stand Up to Cancer that turns a well-known phrase on its head. While his descriptions are brief (usually just a line each), you get all the information you need without having to spend an extensive amount of time reading through each project. Similarly to Kelsey, Clare also has all the must haves of an ideal portfolio landing page: Gari Cruz is a copywriter with a strong agency background and a lot of cool projects under his name. She lists specific numbers of how her copy improved conversion and retention rates, how much of a sales increase she helped to make. You’ll be able to build a portfolio in less than a few hours and still end up with a site that looks amazing. And since most of her projects are email campaigns, website copy and landing pages, where it’s easy to measure, she included the results of her work too. I’ve included a list of some of my favorite copywriting portfolios which I used as guides when creating my own, and I think they’ll be useful to you as well. Portfolio. Word Wizard Copywriter Portfolio Example Content Writing Projects. Portfolio; Copywriting; Design; Clients; Testimonials; Case Studies Not only does the messaging encourage customers to be environmentally conscious, but it cleverly makes the point that reducing waste is a collective effort by mentioning Pret staff. As a good freelancer website should do. Whether the aim is to get people to subscribe ... Share on TwitterShare on FacebookShare on Linkedin. And a good example of brands using social media to showcase their personality. Robin Catalano And not just for this copywriting portfolio sample—for all your copywriting projects. About, services, clients, approach, portfolio… He has it all. There’s just one little problem left… What is it supposed to look like again? The copywriting does the initial work on Tom Rigby’s portfolio. Right below you can see her photo and find out more about her: she’s been a freelance copywriter since 2002, she’s based in Leeds and works with clients both in and outside of the UK. Probably my favourite copywriting example in this list, Transport for London‘s campaign to raise awareness of staff abuse drives home a serious message in an effective way. Powered by Create your own unique website with customizable templates. It’s a powerful proof that the copy you write, really does convert. Analysis of something like that also might be good as far as looking over/editing our own copy or improving someone else's." A well-written mission statement from the Beer 52 craft beer club. Her copywriting portfolio invites you to just keep reading more of her work. For each project she included: And if someone wants to see more, they can easily click the button to check out more of her projects on her portfolio page. The next one of our copywriting portfolio examples is by Dayarne, who features her projects in a grid layout. This will give you a good idea of what they usually look like, and a chance to get inspired. You're about to see some examples of copywriting that made my jaw drop –– hopefully they make your's drop too. A clever advertisement for Slimming World in the form of a personal postcard. Our portfolio extends across a broad range of sectors, both in the B2B and B2C markets. If you feel a bit vomity when you start to write your made-up sample for your copywriting portfolio, just have a look at other examples and let the words flow from there. Project-specific samples can be provided upon requested. Your name, short bio, contact information, and even your social links should be easily accessible, so they can quickly get an idea of who you are and where to find you. A clever use of Scottish Dialect in this copywriting example from Scotrail. Last tip – don’t ever be afraid to get a little edgy. Hovering over each tile, you immediately get the basic information of each project: the name of the client and the type of work Robert’s done. 4. He even included a fun “17 random things” page. Your email address will not be published. Underneath those few initial paragraphs you can find his copywriting samples with larger thumbnails, showcased in a grid layout. A great example for that is on Ashlyn Carter’s site, Ashlyn Writes. How are you going to showcase your copy then? Free trial. Here are 21 of the best copywriting examples from emails, packaging, billboards, PPC, and more. Copywriting Portfolio You can browse our copywriting portfolio examples below. Depending on what type of work you’re looking to land, it might make sense to create different portfolios for different types of writing. “get experience.” She also specifically lists what parts she wrote copy for. They’ll close the tab in a few seconds. Morton Salt Her portfolio samples pop off the page because of high-quality images and strong font choices. Oct 8, 2015 - A collection of copywriting projects I've worked on. It can be screenshots or mockups, even photos of the finished product if it wasn’t digital. Tom is a freelance copywriter from the UK, with over 25 years of experience. For that let’s look at the Glossy Type website by Colleen Welsch. A great headline from Stand Up to Cancer that turns a well-known phrase on its head. You don’t have to include everything, but it’s nice to show that you have a versatile copywriting skillset. The first part of the case studies is split into two columns. A clever piece of copywriting in the form of a client testimonial from this magazine ad in an issue of The Leither. As in any other portfolio of work, your copywriting portfolio should include your best work. Blog Posts. com.au, Everguide.com.au and svbscription.com. Okay, so you’ve probably seen this one before but it’s a great example of copywriting that speaks directly to the customer. Read on to find out how and why to add different types of copywriting portfolio examples on your resume. This personal story from the creator of WaterWipes strikes an empathetic tone to appeal to its target audience of parents. Main Takeaways: A copywriting portfolio is a collection of content that you wrote in the past. You can make a fair amount of money with copywriting, content writing, ghostwriting, you name it! When crafting your own copywriting portfolio, feel free to take inspiration from the examples above, or go off in your own direction. But if you choose a platform like Copyfol.io, above the basic website building capabilities, it will give you special features like: To process is easy and straightforward. Notify me of followup comments via e-mail. Since then, I’ve written for … As most of the good copywriter pages, this one starts out with some convincing copy too. So again, what makes her case study so good is how she clearly and briefly outlines: After these essential sections she smartly includes a testimonial too, followed by a call to action to get started. Even without separate project pages and lengthy case studies, she manages to show the viewers that she can not only write many different types of copy, but that what she writes, converts. I can help. But our favourite aspect of her portfolio is the way her case studies are structured. Small Business Marketing. Unfortunately, too often, copy is full of gobbledygook as missions are made up and values feel fake. Need an SEO copywriter, website copywriter or advertising copywriter with proven copywriting skills? 4,800-word blog post, written for small business operators. Read On. Brief portfolio. Make sure you clearly and briefly explain: You won’t always be able to measure the impact of your work, but if you can, you always should include it in the project. Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. “I just don’t have more than 5-10 minutes to spend with a portfolio”, they all said. Underneath each thumbnail she lists the project type and client as the title and the industry as the subheading. Another great copywriter case study example is the one from Sara Frandina. And if you have, feel free to gaze admiringly again anyway. On her portfolio, Sarah Dembkowski uses the images from her copywriting projects to her advantage by featuring them on her portfolio homepage. It can make the difference between selling out or fading out. And a good last impression goes a long way to a re-subscription in the future. Websites. How to make a copywriting portfolio that you can share for free. Copywriting Portfolio Examples. Another wonderful example for a portfolio page is from The Literary Co. Evan’s website is a visually led copywriting portfolio. But if you want to master the craft, and turn contacts into customers without objection, you need to become fascinated. It’s concise, but has all the information you need to know. © 2013 - 2020 UXfolio LLC, Made in Budapest with ♥︎, A link to the finished project, opening as a gallery, And a testimonial from that specific client, Magazines and other press she’s been featured in, Testimonials from clients she’s worked for, Links to her blog, online shop and YouTube channel, And the finished product – both with screenshots and a link to the live version, Credits for his collaborators on the project, And the type of the campaign (e.g. Copywriting portfolio Selected works of website copywriting, eDM content, blogging and campaigns. Once you click through, you can find very straightforward case studies, all of them following the same structure. As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then... It’s not very often you come across a white-hat SEO case study that provides actual figures... Post updated: 20/06/2018. The only thing we’re missing here is some explanation for the projects. They could be TV commercials, radio spots, digital ads, landing pages, email marketing copies, print advertisements… The list is endless. Superfluous words and jargon aside, the copy rewards the reader with a double hit of humour if they read right to the end, making you feel like you’re in on a private joke. Ben’s Google Docs Portfolio: Ben’s Copywriting Portfolio. Almost like a flowchart, the short descriptions take us through each important details of the project: And as always, you can find the actual visuals at the very end. Successful search engine copywriting: 9 tips for writing great content “One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” Get Started You can easily become a better copywriter by collecting good copywriting examples; that’s enough for many aspiring wordsmiths and it might be for you, too. You can get some inspiration for yours and also learn from them. Visualize your copy to create stunning thumbnails and keep the overall design of your website consistent. You should select projects that you are proud of, ideally covering a range of different formats. From our space in London Road Studios, we work closely with freelance copywriters so that our clients benefit from having the best writer for the job, not the most convenient. Evan Benner. And don’t forget: your home page and thumbnails keep the visitors there long enough to go deeper… But it’s the projects themselves that will determine, whether they want to hire you or not. Well, if you’re anything like me (or just like to stare at bus stops), then you’ll appreciate a hidden copywriting gem in a world of De Beers, Nike and Swiss Life. Tom Rigby. Copywriting Portfolio Examples. When you’re preparing your copywriter portfolio (as many job listings require), choose writing samples that show you have the ability to be a versatile and effective writer, no matter the medium. Brand New Copy is a copywriting studio in Edinburgh run by UK freelance copywriter, Jamie Thomson. UX is very much about strategy and if the person is not showing how they got from A to B, they appear to be another UI trying to move into a UX role. Lotty Cairns - Journo Portfolio User. Brand New Copy is a trading division of Brand New Enterprise Ltd. Company Registration Number: SC587514. Waterfield Bags. Take a look at some of my copywriting samples below. Even if you know what you should include in your portfolio, it’s helpful to see how other people have done it. His resume is also easily accessible from the menu. Copywriting Portfolio Examples. 17 Examples of Killer Copywriting. Any copywriting examples that don’t hit your highest standards, should be left out of your portfolio. When you land on his site, you can see his featured projects right away, displayed in a grid with eye-catching thumbnails. They’re followed by the most important part: three of her best copywriting examples. My copywriting and SEO expertise covers a wide range of industries from strata management to cricket shop suppliers. Copywriting Portfolio Examples. The welcoming tone of voice in this copy makes for an effective table menu. Now Ben can share this one page and clients can easily find examples of his writing. The main page of Kelsey’s copywriter website is a good example of what a copywriting portfolio home page should look like. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. A humorous billboard advert from Scottish brewers Innis and Gunn. Here a few examples from our growing copywriting and content creation portfolio. Hell yes! More than that, you’re going to create an amazing one that clients just won’t be able to resist. 5 Fundamentals of Good Copywriting for Entrepreneurs, 5 Simple Finance Tips for Freelance Copywriters, How to Create a Content Marketing Strategy, 9 Great Examples of Financial Copywriting, How to Build a Copywriter Portfolio (When You’re New to Copywriting), 13 Copywriting Tips to Improve Your Marketing, How to Write a Property Description Like a Copywriter, 25 Copywriting Examples You Probably Haven’t Seen Before. This next site is a good example for both. / Copywriter Portfolio. Gari’s visual portfolio made up of print ads, videos and website screenshots perfectly showcase his talents as an advertising copywriter. A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there. Brief portfolio. It features a thumbnail grid showcasing mockups: phones and laptops with screenshots of the copy he wrote embedded in them. Probably my favourite copywriting example in this list, A good example of guerilla advertising to raise awareness of litter in the city. The positive language and the use of ‘you’ in the copy reinforces the upbeat, optimistic tone of the Slimming World brand. Copywriting Samples & Templates. As you can make out from the website I am a freelance writer providing content writing, copywriting, content marketing and content strategy services. Copywriting Jonathan Weinberg. Some humorous copywriting here from Berocca that uses minimal storytelling to sell their multivitamins. This means they rely heavily on you having your own stunning visuals, and it can make using them quite troublesome for writers. Another great home page example would be the site of the Ampersand Writing Services. As you can make out from the website I am a freelance writer providing content writing, copywriting, content marketing and content strategy services. I began my writing career in journalism, penning articles for the likes of TheVine. SEO copywriting is the art of writing content that ranks well in... […] Here are a 14 examples of great copy. It’s an excellent copywriting example in itself. The home page of copywriter and brand voice consultant Laura Silcock also follows the guidelines of a good copywriting portfolio. Listing and detailing them all on the same page, Jeanne displays a portfolio of four carefully selected copywriting examples of four different types of copy: For each project she briefly but clearly outlines the goal of the project and what she did, then underlines the effectiveness of her copy by measurements of the results. Do Copywriters Make Good Money? Hell yes! A small glimpse of content writing and copywriting samples from Credible Content. You can get some inspiration for yours and also learn from them. The beautifully designed portfolio and case study pages help with keeping the visitors longer on the page and increasing the overall conversion rate. Timeless copywriting examples. A clever use of Scottish Dialect in this copywriting example from Scotrail. Some emotive copywriting from Clarks in this example. Read on to find out how and why to add different types of copywriting portfolio examples on your resume. Copywriter Portfolio Examples. Thought-provoking copywriting from Specsavers. No credit card required. The transparent, light-hearted messaging makes the reader appreciate the effort made by the brand. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Straight-to-the-point copywriting that grabs your attention and encourages you to take action. While WordPress isn’t specifically tailored towards copywriter portfolios, the great thing … You decided: you’re going to update your copywriter portfolio finally. Even though this farewell message will probably be the last correspondence that the subscriber receives, it leaves a lasting impression. This extremely stylish and concise template was created based on the most important rules of modern digital marketing, in-depth niche analysis, and the most relevant web design trends. As part of an NHS campaign to encourage people to give blood, several brands dropped letters from their own names and marketing materials to raise awareness of the need for blood donation. Copywriter portfolio template example. Any other lesser-known copywriting examples that you’ve been hiding up your sleeve, trying to keep from the rest of us? Select Your Best Samples to Showcase. The word choice, ‘soft, squidgey feet’ and ‘wobbly first steps’ captures the idea of children growing up quickly, bringing a sense of immediacy to the copy. The best way to determine if you like a copywriter’s style is by looking at her work. A small glimpse of content writing and copywriting samples from Credible Content. On the right, you see the client’s name and the project’s date, followed by screenshots of the finished copy. Not the best photo but the copy reads ‘No ifs, no butts, £80 fine for littering. The client could go out of business or just take the piece down for whatever reason. What I like about the copy is that it manages to be light-hearted while raising awareness of a serious issue. We have written unique online copy of a wide range of businesses including: Precision & Marine Engineering Companies; Health and Beauty Therapist; Fitness coaches; Luxury holiday cottages in England & France A really good example of brand storytelling in product packaging. More copywriter portfolio examples are available on request from Martin Philp at Coast Copywriting. […], Nice stuff to jog creativity. Go and get some writing gig ASAP. There’s definitely a growing trend of companies adopting an ‘anti-advertising’, transparent tone in their copy. Using bigger visuals and a grid layout helps the viewer not get overwhelmed by text. Do Copywriters Make Good Money? Our Portfolio of Copywriting Examples Our content is 100% specific to the needs of each of our individual clients. Of course, this is only feasible if you have the work experience to support it. Brand New Copy London Road Studios 3 Royal Terrace Gardens Edinburgh EH7 5DX. Your best bet for creating your portfolio, while saving countless hours and hundreds of dollars, is using a portfolio builder tool that was designed for copywriters. Right when you land on her page you find a brief introduction to what she does, written in a fun and compelling way, of course. Underneath each thumbnail they display the name of the client, the type of the project and a button that prompts you to check out the case study. Main Takeaways: A copywriting portfolio is a collection of content that you wrote in the past. Required fields are marked *. Paired with a simple menu at the top of the page, it’s easy to browse her portfolio and explore her previous work. Without having to scroll and read anything you might not be interested in, you can easily find what you’re looking for in the menu. The term ‘copywriting portfolio’ refers to a collection of your past written content. As you hover over you can see that Gari worked for brands like Slack, Lyft and even the US Department of Education. And based on our interviews with creative directors and HR managers, this is exactly what they’re looking for. Once you click on a project, you can see the finished product (with visuals) on the next page. She has a standard format she uses for each case study, which makes her copywriter portfolio all the more cohesive. PHM. Written by designer Joe Tree, for Edinburgh accountants Cowan and Partners, this headline is a perfect example of a clever ad that knows its target audience. Not the best photo but the copy reads ‘No ifs, no butts, £80 fine for littering #keepedinburghclean’. Take a look at some of my copywriting samples below. Those are my seven tips to keeping your portfolio minimal and manageable. When writing about each project, think about them as very brief case studies. At first glance, Lotty Cairns’ portfolio is bright and minimalistic. Copywriting Portfolio & Case Studies I love helping others achieve great results and since setting up FB Copywriting I’ve worked with a variety of businesses from start-ups to large businesses. Build a beautiful portfolio quickly and easily. 3,200-word blog post for Smart Blogger which made it onto Page 1 of Google within its first 3 weeks. Additional clips are available on request. Jack Daniels. Copywriting Samples & Templates. What’s more, the company clearly knows its target demographic of people in their mid-30’s – Backstreet Boys, anyone? Write and edit. Interestingly, when I sat down to write this piece, I came across a great many blogs out there full of tips on how to build your portfolio, with simple and general ideas, i.e. Copywriter Portfolio. (RELATED: 40 Examples Of Copywriting (From 8 Different Niches)) 5 Examples Of Copywriter Portfolios. In her portfolio, Selina displays thumbnails of her projects with subtle animations. The first two paragraphs of copy are already entertaining to read, leaving you excited to find out more. But if you’d like to get more information on Dayarne, her services, or just get in touch with her, you can easily find everything for that in the menu at the top of the page. By writing in the style of a job candidate profile, the tongue-in-cheek copy is immediately relatable to its target audience of busy office workers. Copywriting Portfolio of Hong Kong and Singapore writer Kim Hobson I've been copywriting for creative agencies and businesses for over eight years. It continues with a photo of her and more copy about why you need her and her services. Share a link to your hidden gems in the comments below. She’s included: Another important page we should cover is the contact page. You can make a fair amount of money with copywriting, content writing, ghostwriting, you name it! Due to confidentiality agreements in place with some of my bigger clients, I am unable to show all of my work, but I feel this is a good example of my copywriting style. One of my favourite pieces of copywriting, this advert from First Bank draws the reader in with a long sentence and manages to hit upon a common copywriting peeve. The, A well-written mission statement from the. ‘Hee Haw’ meaning ‘nothing’, taken from Glaswegian rhyming slang. If you want to learn more about creating a copywriter portfolio, keep reading! A call to action, a feature and a benefit in six words – now that’s effective minimalist copywriting. But what we like the most on this page is the Frequently Asked Questions section below. If you had the chance to work with some big brands, make sure to display their logos as well. Thank you for taking the time to check out my copywriting examples page. Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. You even selected some of your favorite projects to add in there. Instead, you’d want to use samples that demonstrate your political expertise, interviewing prowess and objective approach. On his homepage you can find a single (well-written) sentence of what he does. Writers are in demand, so if you know your way around words, what are you waiting for? Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. And now that we have these done, let’s move on to the actual portfolio part of the copywriter websites. It’s not only beautiful and coherent in style, but also has all the home page must-haves you should also strive to have on yours. The following copywriting examples are from (mostly) lesser-known brands or sources that you may not have seen before. Well, they probably won’t have hours to look through your work, and they’re looking to find out all the essential information about you as quickly as possible. Technology Writing Portfolio Examples from Clippings.me If your job involves writing or if you’re looking to break into a field that requires it, your writing samples will play a huge role in the positions you’re able to land and the opportunities available to you. When I first created my portfolioon WordPress, I would just post images of what I wrote. We’ve even added some tips for creating your online copywriter portfolio at the end, so stay tuned! Now it’s time to focus on what I do best: copywriting for creative and technology businesses. It will either be a hiring manager or a potential client of yours, right? With the importance of the web and search engine optimisation copywriting, the portfolio of a copywriter should include lots of online writing examples; here are a few: Geckota Ltd. Joinery Solutions (SW) Ltd R-Tech Welding Equipment Barrington Freight Ltd Aerospace Fasteners Ltd Mosaique Creative Marketing And in case they want to know more about your background, you should consider attaching your resume as well. There are some other elements too on this page that we’d recommend – either here on your homepage. This layout first draws the eyes to the text and then lets them to wander right to the navigation. A simple message that’s enhanced by its layout. 5 Prominent Adult Vaccinations; 5 Stretches for Leg Pain; 7 Common Types of Headaches and How to Fight Them We all like to admire those classic examples of copywriting from the Economist, Volkswagen and Avis, but what about the modern-day, unsung copy heroes of our bus stops, train carriages and sandwich shops? You’ll find website copy, landing pages, email campaigns, sales pages, and reports. And if you have, feel free to gaze admiringly again anyway. We’ll now outline what the must-have characteristics of a truly great copywriting portfolio are, and help you with what you should include in it. I write long-form content including blog posts, technical guides, scripts, CRM emails and magazine articles. The descriptions in the case studies are very straightforward, as for each you’ll see: And of course at the end you can see how the finished product looked. I realized I needed to make my copywriting portfolio more like a design portfolio. For showing the actual copy, there’s a screenshot next to each description. This way, unfortunately, there’s no way to find out more about the background of each project. This gives you a good idea of his experiences and expertise, and will probably get you interested enough to click through. Here’s a small sampling of my writing for the Web, magazines, print marketing, social media & PR, plus my editing work. Of something like that also might be good as far as looking over/editing our own or... 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