To put these findings in context, Forrester reports that the region’s total retail sector (online and offline) was worth US$590 billion in 2018, suggesting that online spend currently accounts for barely 3 percent of total retail spend. 8 Trends That Will Shape Southeast Asia Ecommerce in 2019 March 4, 2019 Market Trend ecommerceIQ, a research unit of aCommerce, predicts the trend of e-commerce in Southeast Asia 1.Brands Shift Their Focus from Data Gathering to Data Utilization However, these ‘contradictions’ are intentional, and are designed to help readers understand a variety of perspectives on the size of Southeast Asia’s ecommerce market. Southeast Asia’s internet economy booming. Despite that, Tokopedia, Bukalapak, Tiki and Sendo are still making great strides, according to a new report by iPrice Group and App Annie. At 58 percent, Vietnam is ahead of the global average of 52 percent, but Singapore comes in just below that average, at 51 percent. As people start to access to internet-powered messaging and calling services like WhatsApp, LINE, or Viber, they’re less likely to need multiple mobile subscriptions in order to benefit from intra-network calling or SMS deals. _ Photo by mahda doglek on Unsplash . We’re expecting them to publish a 2019 update in the coming weeks, but their report from last year already put the gross merchandise value (GMV) of the region’s internet economy at US$72 billion in 2018. The post’s author goes on to note that regional spend will grow by more than 20 percent per year over the coming years, to reach a total of US$52.6 billion in 2023 – almost three times the value that the firm projected for total 2018 spend. However, the company’s research also shows that shoppers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam spent a combined US$23.7 billion on online consumer goods purchases in 2018, representing a 27 percent year-on-year increase. eMarketer reports that total retail sales around the world (offline and online) will top US$25 trillion in 2019, up by more than 4 percent – or more than US$1 trillion – compared to 2018 consumer spend. When it comes to mobile commerce, internet users across Southeast Asia are even more active, with three countries in the region reaching the global top five. Unicorns of ASEAN: Lazada × Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. Singapore and Brunei have seen smaller increases, but these mature economies already enjoyed relatively high rates of internet penetration, so had less room for growth. Note: the following sections may include different numbers for what appear to be the same metrics. However, B2B ecommerce’s impact in Southeast Asia isn’t comparable to its gains in China and India. The e-commerce market of Southeast Asia is substantial, and still developing at a rapid pace. Ecommerce ARPU by Country January 2019 DataReportal. Upcoming articles will take a closer look at: Southeast-Asian ecommerce spend by category (click here), Southeast Asia’s top ecommerce platforms and retailers (click here), Compelling opportunities and important challenges for the future of ecommerce in Southeast Asia (click here). OVERVIEW TABLE OF CONTENTS … In 2019, over 21,897 (BPA audited) technology buyers and professionals attended eCommerce Expo Asia and its co-located events, Big Data & AI World, Smart IoT and Technology for Marketing Asia. The company ranks the Philippines, Malaysia, and Indonesia in its top 10 ecommerce growth markets for 2019, and forecasts an annual increase of more than 30 percent in the Philippines. Malaysia also saw the value of its residents’ online consumer goods purchases grow by more than 30 percent year on year, while Vietnam came a close third in the global growth rankings, with annual spend increasing by 29 percent versus 2017. While the trends are clear, individual winners and losers are still to be determined. Each article is packed with essential ecommerce statistics, insights, and in-depth analysis, as well … The biggest differentiator … Data from our latest Global Digital Reports show that more than 400 million people across Southeast Asia use the internet today, accounting for almost 10 percent of the world’s total internet user base. Southeast Asia is currently a very attractive market for companies involved globally in the e-commerce sector and smaller local players. Includes details of spends by category, leading online retailers, and forecasts for the future. That puts APAC at the top of the company’s global ecommerce growth rankings for 2019, despite the region already accounting for two-thirds of the world’s total ecommerce market. We assist businesses and brands to manage all aspects of their online business from developing their online store to managing product sales across multiple marketplaces including warehousing, delivery, payment, marketing and order management. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in the Philippines in 2019 and beyond. not including spend on travel or digital media – Singapore experienced the fastest growth in spend of any of the world’s larger economies in 2018. E-commerce in Southeast Asia is behind China and the developed markets of the West, but it is poised to take off in the next five years. When we take a closer look at other online shopping categories, an even more compelling growth story starts to emerge. Internet Penetration by Country in Southeast Asia August 2019 DataReportal. 3 contents of this report 1. global ecommerce overview page 006 2. ecommerce in southeast asia page 034 3. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Indonesia in 2019 and beyond. Related articles: E-commerce set to dominate the region in 2019. By then, these 45.77 million eCommerce users will spend an average of US$48.72 online. Despite some differences across the estimates and forecasts detailed above, they all seem to agree on one thing: Southeast Asia’s ecommerce opportunity is growing rapidly. For 2025, the Indonesian e-commerce market was predicted to generate 83 billion U.S. dollars in online retail sales, increasing from 21 billion U.S. dollars in 2019. eMarketer's Projections for Retail Ecommerce Spend Between 2017 and 2023 DataReportal. eMarketer's Projections for Total Retail Spend Between 2017 and 2023 DataReportal. It’s interesting to note that the number of mobile subscription in use across Southeast Asia has actually declined by more than 7 percent over the past 12 months. Includes details of spends by category, leading online retailers, and forecasts for the future. The latest trends also indicate that Southeast Asia will continue to enjoy double-digital growth in ecommerce spend well into the next decade, fuelled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power. GlobalWebIndex reports that more than 9 in 10 Indonesian internet users between the ages of 16 and 64 now make online purchases each month, compared to a global average of 75 percent. eMarketer’s latests public reports don’t break out ecommerce figures specifically for Southeast Asia, but they do project annual growth of 25 percent in ecommerce spend across the broader Asia-Pacific region. eMarketer takes a similar view to Statista, predicting that Southeast-Asian nations will enjoy strong growth in retail ecommerce spend this year. Shopee and Lazada neck-and-neck on mobile In the next article in this series, we’ll look at the kinds of products and services that people in the region are buying online, and which categories are seeing the fastest growth. Reports from the 2019 Global Ecommerce Fraud Management and 2018 CyberSource Online Fraud Benchmark in Southeast Asia have identified the most common types of fraud in e-commerce which are identity theft, phishing (posing as a trustworthy entity to acquire personal information like usernames and passwords), account takeover (illegally accessing someone’s … Read the full article →. Brands Shift Their Focus from Data Gathering to Data Utilization. In 2018, there were 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. You can keep track of all the content in this series as we publish it by clicking here. Thailand, Malaysia, and Vietnam are all ahead of the global average too. 1. Digital 2019 Spotlight: Ecommerce in Southeast Asia, Top Ecommerce Categories in Southeast Asia in 2019, Leading Online Retailers in Southeast Asia in 2019, The Future of Ecommerce in Southeast Asia. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Thailand in 2019 and beyond. The company also estimates that roughly $1 in every $7 spent on retail around the world will be spent online in 2019, with global ecommerce spend totalling more than US$3.5 trillion for the year. But before all of that, let’s take a look at Southeast Asia’s digital landscape in context. This collection of reports and analyses contains everything you need to make sense of the rise of ecommerce in Southeast Asia in 2019. Southeast-Asian Consumer Ecommerce Spend by Category January 2019 DataReportal. With the exception of Singapore, the typical shopper in Southeast Asia spends less than a quarter of the global average when it comes to online purchases of consumer goods, with the Philippines registering the lowest average of any country in Statista’s global Digital Market Outlook study in 2018, at just US$18 per person. December 6, 2019 This past quarter, Shopee and Lazada continue to compete for leading positions in Southeast Asia, putting a strong emphasis on mobile e-commerce. Indeed, the latest APAC report from GSMA Intelligence shows steady growth in the number of unique mobile users across Southeast Asia, although the company only makes detailed data available to its paying customers. Mobile internet transforming Southeast Asia. Mcommerce Use Amongst Internet Users Aged 16 to 64 by Country in Southeast Asia September 2019 DataReportal. Adopting a multilocal mind-set is in the DNA of Garena Group, based in Singapore. Second largest country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. Thank you! Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of … Annual Growth in Ecommerce Spend in Southeast Asia by Category January 2019 DataReportal. E-commerce in Southeast Asia – a global growth bright spot Broad-based economic growth may become a scarcer commodity in 2019, owing to near term macro factors such as global trade tensions and rising interest rate environment. The contest for a place in the market will be fierce and the contestants many. Read the full article →, Regional overview part 2: what consumers across Southeast Asia are buying online, including annual spends by category, and year-on-year growth trends. That number continues to grow, too. That values retail ecommerce more than 30 percent higher than the travel sector, which the companies predict will be worth US$78 billion by 2023. Access to the full report is restricted to the firm’s paying customers, but an associated blog post makes some of the headline numbers available to the public. With all sectors taken into account, the GMV of the Internet economy amounted to 3.7% of Southeast Asia’s gross domestic product (GDP) in 2019, up from 1.3% … What’s more, growth seems to be consistently strong in each of the individual country markets across the region. You can find the complete set of charts for our Digital 2019 Southeast Asia Ecommerce Spotlight report in the SlideShare embed below (click here if that’s not working for you). Retail E-Commerce in Southeast Asia on a Growth Path. Much of this growth in internet users has come from Indonesia, which is also home to Southeast Asia’s largest population. In this first article, we’ll analyse Southeast Asia’s digital landscape and ecommerce market in a global context. At a turning point in terms of Internet and mobile penetration, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new opportunities available in purchasing products and services online. Cambodia and Timor-Leste have both seen a similar pace of growth, but both countries started from a much lower base. Data from Shopify shows that sales on global eCommerce platforms will go up to US$3.5 trillion this year. Looking ahead, the companies’ latest forecasts indicate that the size of Southeast Asia’s internet economy will grow by more than three times between 2018 and 2023, to reach a total of US$240 billion just four years from now. This is partly a consequence of people across the region upgrading to internet-connected smartphone devices. Read the full article →, Regional overview part 3: the retail brands and platforms that are attracting the greatest interest from Southeast Asia’s online shoppers. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Vietnam in 2019 and beyond. We won’t share your details with anyone else.Please read our privacy policy for full details. However, despite high levels of ecommerce adoption in the region, per-capita spend in Southeast Asia is still significantly lower than the global average, especially when it comes to purchases of consumer goods. Hundreds of millions of people across Southeast Asia are already shopping online, and the region enjoys some of the highest rates of ecommerce adoption in the world. Includes analysis of infrastructural issues, cultural and religious considerations, societal trends, mobile payments and the rise of ‘alternative’ financial solutions, and more. An in-depth look at local ecommerce markets for six of Southeast Asia’s largest economies: Indonesia, Malaysia, The Philippines, Singapore, Thailand, and Vietnam. Over the past three years, it has been the most dynamic sector of the digital economy accounting for close to US$11 billion in gross merchandise value (GMV) in 2017, exceeding US$23 billion in 2018. The number of Internet users in Southeast Asia, and particularly in the 6 largest ASEA… Digital in Southeast Asia in July 2019 DataReportal. Category mix by order volume across all Lazada markets and business formats in July 2019 Lazada is SE Asia’s Most Comprehensive Ecommerce Ecosystem Category Mix by Order Volume (1) 4% 22% 29% 29% 17% 4% 22% 28% 29% 17% Digital Goods General Merchandise Consumer Electronics Fashion and Accessories FMCG You’ll also find details of leading retail brands and platforms in Southeast Asia’s ecommerce industry, as well as forecasts and predictions for the future. Commerce.Asia Enterprise provides businesses with a one-stop solution to enable them to sell online. 2019 will be a promising year of change and growth for the e-commerce industry; from the emergence of new ways to experience commerce to platforms playing a central role for brands coming online. Ecommerce Use Amongst Internet Users Aged 16 to 64 by Country in Southeast Asia September 2019 DataReportal. Ecommerce ARPU vs GDP Per Capita by Country January 2019 DataReportal. But how can brands take advantage of all this growth? Shopee takes the reign as the most visited e-commerce platform in Southeast Asia with a total average of 184.4 million visits on desktop and mobile web as of Q1 2019. Note: the figures in the chart below are from a different source and cover a different time period compared to the figures in the growth charts above, so the data and trends are not directly comparable. The Philippines matches the global average at 75 percent, but Singapore comes in just below that average in GlobalWebIndex’s latest round of data, at 73 percent. Thailand comes in second at 74 percent, while the Philippines and Malaysia both see mobile commerce adoption rates in excess of 60 percent. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Malaysia in 2019 and beyond. Read the full article →, Regional overview part 4: a detailed examination of the challenges and opportunities that are shaping the future of the ecommerce industry in Southeast Asia. Also includes data on global ecommerce spending by category for comparison. In the 12 months to the end of June 2019, the number of people in Southeast Asia who made online purchases grew by 17 percent, equating to tens of millions of new ecommerce shoppers across the region. We’ll take a closer look at Statista’s DMO data broken down by country and by category in future articles in this series, so be sure to check back over the coming days for those. The latest data suggest that the Philippines and Thailand have seen more sluggish growth, but this may be due to a lag in reporting, rather than because of any real slowdown in user growth. Annual Growth in Total Online Consumer Spend by Country January 2019 DataReportal. However, these growth figures are somewhat dampened by the travel sector, which currently dominates Southeast Asia’s ecommerce landscape, and is already relatively well established. Even with strong growth over the next few years, Forrester projects that online’s share of total retail spend will only reach 6.5 percent by 2023. Published Mon, Nov 11 2019 3:11 AM EST Updated Mon, Nov 11 2019 … Meanwhile, 57.9% of shoppers in the Asia-Pacific region (which includes Southeast Asia) buy products from abroad, and our contribution to worldwide eCommerce will jump to US$1.4 trillion by 2023. eMarketer's Projections for Ecommerce Spend Growth by Region in 2019 DataReportal. Growth in the field is being driven by changes in consumer behaviour across the e-commerce, online travel, ride-hailing and online media sectors, the e-Conomy SEA 2019 report showed. Regional overview part 1: an overview of ecommerce trends across Southeast Asia, complete with key data and statistics, headline analysis, and broader, global findings for comparison and context. eMarketer forecasts double-digit growth in ecommerce spend for the foreseeable future too, projecting total global ecommerce spend of more than US$6.5 trillion in 2023. Interestingly, the US$240 billion GMV figure for 2025 reflects a significant upward revision versus the companies’ previous forecast from 2017, which put the figure at US$200 billion. Ecommerce use around the region has jumped even since we published our Digital 2019 reports back in January. This has led many to cancel ‘additional’ plans which are now surplus to their needs, resulting in the reduction in total subscriptions that we see in the annual change data. With regional e-commerce players going all out to battle for leadership in each of their geographical markets, consumers across ASEAN can expect to enjoy more value, choice and convenience. Includes details of spends by category, leading online retailers, and forecasts for the future. Southeast Asia is experiencing rapid growth of the Internet, digital, social media and mobile activities. The post Southeast Asia e-commerce themes to look out for in 2019 appeared first on e27. However, this reduction in subscriptions should not be interpreted as a decline in the number of individuals using mobile devices. Malaysia, Vietnam, Singapore, and Indonesia also enjoyed annual growth rates in excess of 20 percent, while the Philippines experienced year-on-year growth of 16 percent. Online retail sales volume in Indonesia highest in Southeast Asia The leading economy among the six nations included in the report is Indonesia, one of the most populous countries in the world. As the 2018 report’s authors note, Southeast Asia is experiencing “such drastic market acceleration” that they felt the need to increase their projections by a hefty 20 percent. As a consequence, people across the region have been consolidating their mobile activities into a single subscription plan. The company’s mobile app ranked first in active users in the Philippines, Thailand, Malaysia, and Singapore. Singles Day started in China but now it's catching on in Southeast Asia's growing e-commerce market. Statista’s DMO data show that online shoppers in the city state spent more than US$4.1 billion on consumer goods last year, up by more than 35 percent versus 2017. Each article is packed with essential ecommerce statistics, insights, and in-depth analysis, as well as the region’s latest online shopping trends. Analysts take quite different views on the size of Southeast Asia’s ecommerce market though, which is reflective of the challenges associated with gathering and reporting timely data in the region’s fast-evolving markets. The number of internet users in Southeast Asia has grown by more than 10 percent over the past 12 months, with internet penetration across the region as a whole now well above 60 percent. That figure represents year-on-year growth of more than 20 percent, compared to 2018 spend of just under US$3 trillion. For the past few years, Google has teamed up with investment firm Temasek to publish an in-depth report on the internet economy across Southeast Asia. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Singapore in 2019 and beyond. Annual Growth in Total Online Consumer Spend (All Categories) January 2019 DataReportal. Lazada saw a -12% decline in total average visits when compared to the previous quarter, obtaining 179.7 million visitors in Q1 2019. For example, if we focus solely on online purchases of ‘consumer products’ – i.e. The latest data from the APJII suggests that the number of internet users in the country has grown by 20 percent over the past 2 years, equating to an increase of roughly 29 million new users. eMarketer's Projections for Retail Ecommerce Sales Growth by Country in 2019 DataReportal. Southeast Asia B2C E-Commerce Market Report 2019: Focus on Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam - ResearchAndMarkets.com September 17, 2019 04:44 AM Eastern Daylight Time New e-commerce regulations, Omnichannels and user-generated content are some of the things 2019 has in store for the e-commerce marketplace Please verify your address ( ) — click the link in your verification email. Forrester recently published a report on ecommerce across Southeast Asia, which is packed with insights into the region’s online retail sector. ... Southeast Asia B2C E-Commerce Market 2019 code:1450. The report also shows that GMV grew by over 40 percent year on year, increasing by more than $20 billion compared to the US$50 billion total market size that the companies reported for 2017. Ecommerce in Southeast Asia This collection of reports and analyses contains everything you need to make sense of the rise of ecommerce in Southeast Asia in 2019. Report Methodology for Vital Findings on the Most Visited E-commerce Platforms in Southeast Asia in Q1 2019. Within the 2018 GMV figure, retail ecommerce accounted for US$23 billion (just less than one-third of the total), while online travel spend contributed an additional US$30 billion (just over 40 percent of the total). Either way, with Southeast Asia already home to more internet users than either Northern America or Western Europe, it’s clear that digital represents a compelling opportunity across the region for brands hoping to reach a young – and increasingly affluent – audience. Statista’s Digital Market Outlook (DMO) survey shows that Southeast Asians spent more than US$50 billion online in 2018, with more than half of that spend attributable to travel-related purchases. There’s no denying it: everyone’s shopping online. The gross merchandise value of Southeast Asia's internet economy remained at $100 billion this year -- a figure it exceeded for the first time in 2019 -- and was projected to … Southeast Asia B2C E-Commerce market report including trends, eCommerce competitors, online retail sales, electronic commerce shares, online shopping users. By that time, the company predicts that ecommerce purchases will account for 22 percent of total worldwide retail spend – that’s more than $1 in every $5 spent by the world’s consumers. Three of the largest Southeast Asia eCommerce platforms—Shopee, Lazada, and Zalora—went head-to-head in a bid to be crowned the champion of both the 9.9 and 10.10 sales events in … The blog post reveals that 144 million people across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam made online purchases in 2018, with a total retail value of US$18.7 billion. Once again, Indonesia leads the way, with almost 80 percent of the country’s internet users aged between 16 and 64 reporting that they bought something online via a mobile device in the past month. Even if we allow for differences in GDP per capita, Southeast Asia’s online shoppers still trail the global average when it comes to the share of their retail spend that they allocate to online purchases of consumer goods, with the Philippines once again coming in at the bottom of the global rankings. Don’t worry, we hate spam too. With rapidly increasing numbers of internet users, and even faster growth in ecommerce spend, it’s clear that Southeast Asia represents one of the most compelling opportunities for retail brands anywhere in the world. Includes details of spends by category, leading online retailers, and forecasts for the future. With more than 400 million Internet users in and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. So, rather than settle on just one perspective, the sections below present a range of different values and viewpoints from some of the more credible reports we’ve seen as part of our ongoing research. Research from GlobalWebIndex shows that Southeast Asian countries have some of the highest levels of ecommerce adoption in the world, with Indonesian internet users reporting the highest rates of active online shopping of any nation in the company’s 46-country survey. The company’s Internet platform is transforming many of the day-to-day transactions performed throughout Southeast Asia—creating local top-up networks to digitize cash, combining chat messaging with forms of payments and content, and leveraging social-media networks to drive e-commerce. Category January 2019 DataReportal the same metrics Use around the region upgrading to internet-connected smartphone devices in Q1 southeast asia ecommerce 2019 attractive. 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