Walmart salutes history makers in honor of February Black History Month. Honey Pot's website notes its products are "made by humans with vaginas, for humans with vaginas.". Black-owned business The Honey Pot Company was hit with a series of "unusual" reviews accusing them of being "racist" following a Black History Month ad from retail giant Target. Already placed my first order, hoping to hit @Target this weekend to check out the sold out items u guys!!! Honey Pot Sales Take Off After White People Attack Black History Month Target Commercial! One-third of the Black History Month products are from black-owned businesses, including Detroit’s Lip Bar and Alikay Naturals, and more than half are exclusive to Target. Target assembled a team of designers, merchandisers, engineers, sourcing specialists, store team members, and more to celebrate the season of Black Excellence with an assortment of custom and curated offerings across departments. The commercial appears as part of Target’s Black History Month ad series “Founders We Believe In.” But the controversy has also brought an unintended silver lining. Target company milestones and history timeline. Equally bewildered, Trustpilot issued an advisory saying it was suspending review posts “due to the high influx of reviews” that they could not guarantee provided “genuine presentation of the company.”. ___ It all started with Target showing love to the company with a Black History Month commercial, highlighting the brand and its products. Last month, Target released a new campaign for Black History Month highlighting entrepreneurs and how their businesses got started. Four years ago, a group of Target employees persuaded the retailer to try a test during Black History Month that would gauge customers’ interest in black-themed merchandise. black history month, business council, headquarters, Target's 50th anniversary, team; Last month, Target released a new campaign for Black History Month highlighting entrepreneurs and how their businesses got started. George D. Dayton creates The Dayton Foundation with a $1 million endowment and a purpose to aid in promoting the welfare of mankind anywhere in the world. “Inclusivity guided this collection. Song credits: Writer -- Aaron Ilardi Vocals -- Antonio McLenden (lead), Jenny Jones, Shanay Bennett and Candice Green (background). In the new campaign, Target is amplifying successful stories of both black-owned businesses and Target team members in honor of Black History Month. The 22-year-old wore an abaya to the Sheikh Zayed Grand Mosque. A post shared by The Honey Pot Company (@thehoneypotco) on Jan 15, 2020 at 2:04pm PST. With EVERYTHING against us, we are the pioneers. Hiiiiiii chismosas In today’s video, I talk about Beatrice Dixon, founder and CEO of The Honey Pot Company. The line celebrates the strength, power and contributions of American people of color by highlighting black artists and activists, celebrating Africa and proclaiming that “Black is the new black.”. © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. In case you haven't heard, Beatrice and her successful business became a victim of Black-shaming after she revealed the inspiration to succeed in business stemmed from her overall goal to break barriers for future Black businesswomen. Target news (opens Twitter in a new window) Target careers (opens Twitter in a new window) Target careers (opens Facebook in a new window) team Target (opens Instagram in a new window) Target company (opens LinkedIn in a new window) Target RSS feeds (opens in … "We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story," a statement from Target reads. Wait, what? It was shot during Black History Month and for Women’s History Month. Target has released a clothing line to celebrate Black History Month. Join Jurnee Smollett-Bell and a number of other guests to look at the next generation of African-American entertainers looking to leave their mark. In the meantime, we can all relish in the proud moment that shows genuine support can make all the difference. ", It continued, "We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story. See how Black Twitter (and allies) came to the defense of the Black-owned beauty brand: Honey Pot, a black woman owned natural hair care line that’s sold in Target, had a commercial where they said they want to empower black girls. This is the greatest thing ever!!!! One-third of the Black History Month products are from black-owned businesses, including Detroit’s Lip Bar and Alikay Naturals, and more than half are exclusive to Target. As part of a series of ads titled "Founders We Believe In," Target featured Honey Pot, which specializes in herbal feminine cleansers, in an ad posted last month. They have made the merchandise available for all ages, from infants to adults. In the commercial, Beatrice expresses her hope that being a successful black businesswoman will open more doors for young … Song credits: Writer -- Aaron Ilardi Vocals -- Antonio McLenden (lead), Jenny Jones, Shanay Bennett and Candice Green (background). Target company milestones and history timeline. The collection amplifies diversity and inclusivity,” Target tells The Glow Up. Target is celebrating by releasing a line of Black History Month-inspired apparel, and honestly, it’s perfect. Refusing to let the negative comments hinder the success of the budding hygiene business, Black Twitter erupted in support of The Honey Pot Company. The only thing we as Black women business owners can do is make really successful businesses.”, On Monday, Target also issued a statement to NBC News saying, "We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target. Once again, this proves that diversity is still a topic that has yet to be remedied. You are the reason why we’re here and why we do what we do! I’m here for that story and that’s why I said it. Live. Target is celebrating by releasing a line of Black History Month-inspired apparel, and honestly, it’s perfect. According to Dixon, many of her regular customers began purchasing the product and went on social media to talk about the controversy, and as a result, sales have increased by as much as 50%. by Monee Promotions Leader, Site Merchandising Target.com & Chair, Black History Month Committee, African-American Business Council | Feb 16, 2016. Another chimed in, “I would have considered buying from this company if it hadn’t been for the racist commercial.”. Honey Pot could not be immediately reached for comment, but Dixon told Buzzfeed that sales have since doubled. 14 comments. 14 comments. During Black History Month, the corporation released a spot where Dixon talks about the difficulties of starting her popular feminine care company and how Target stepped up to help her not only get in their stores but also other retailers. Google premieres new Black History Month commercial featuring the top searched people and events in different categories. Great things happen when we follow our dreams! | iHeartRadio “Black History Month is two things to me. As of Tuesday afternoon, the page features several positive reviews of their products. by Monee Promotions Leader, Site Merchandising Target.com & Chair, Black History Month Committee, African-American Business Council | Feb 16, 2016. After a group of offended people blew up the Trustpilot review page for the black-owned feminine care company Honey Pot, social media decided to flood the reviews with love. World … The actor and his wife Kyra Robinson Epps posted photos on Instagram. Your California Privacy Rights/Privacy Policy. After a group of offended people blew up the Trustpilot review page for the black-owned feminine care company Honey Pot, social media decided to flood the reviews with love. "That means a lot to me.". … With Black History Month is literally around the corner, Target has dropped a new apparel line celebrating everything that is excellent, amazing and … STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum, A post shared by The Honey Pot Company (@thehoneypotco). Shows. Last month, for Black History Month, Target highlighted a selection of black-owned brands, as it usually does. Honey Pot Sales Take Off After White People Attack Black History Month Target Commercial! One viewer tweeted, “I shed a few tears watching the Google commercial. While we celebrate Black History Month every February, the clothes can be proudly worn all year. Looking to get in the spirit of Black History Month? Black Twitter to the rescue! In the commercial, Beatrice expresses her hope that being a successful black businesswoman will open more doors for young … Recently, the company and its owner have received heavy backlash once their Black History Month commercial aired. Please give them 5 stars https://t.co/FABhpr4ZkH, Honey pot is a perfect example of white women believing that equality for others is oppression for them pic.twitter.com/Wno5ol2iPR, So white people are upset because Honey Pot, a black owned company is advertising black products to black people? With Black History Month is literally around the corner, Target has dropped a new apparel line celebrating everything that is excellent, amazing and … A Target commercial introducing people to The Honey Pot founder Beatrice Dixon is inspiring some while, surprisingly, riling up others. !❤️, A post shared by Beatrice Dixon (@iambeadixon) on Mar 2, 2020 at 1:32pm PST, “I said nothing about our product being only for black girls,” Beatrice told Buzzfeed, citing the company’s tagline, which says it is “made by humans with vaginas, for humans with vaginas.” She continued, "I can't expect them to understand the plight of what it is to be a Black woman co-founder in business. 2012 AABC Black History Celebration. “This assortment is a celebration of African American heritage and heroes, both historical and … Honey Pot is a black owned business just trying to make it in these streets! "I support @thehoneypotcomp please go leave a positive review on trustpilot because white women are leaving nasty reviews about it being racist based off the commercial and have NEVER used the products!" Hiiiiiii chismosas In today’s video, I talk about Beatrice Dixon, founder and CEO of The Honey Pot Company. © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. The ad highlighted The Honey Pot Company–which sells feminine hygiene products–and its founder and CEO, Beatrice Dixon.. The Black History Month and Women’s History Month ad spot features company founder and CEO Beatrice Dixon, who reflects on the struggles she faced founding the plant-based feminine hygiene brand. I know that there’s a huge disparity when you look at the funding of businesses. Standing true to her story, Beatrice also spoke to ESSENCE about the unexpected response from her video saying, “This was not Honey Pot’s commercial, it was Target’s commercial. Courtesy of Target. By Tamantha Gunn Jan 27, 2020, 5:43pm EST Larry Busacca/Getty Images for Coachella Google had the internet on fire during the 62nd Grammy Awards with their new Black History Month commercial. Shop Target's weekly sales & deals from the Target Weekly Ad for men's, women's, kid's and baby clothing & apparel, toys, furniture, home goods & more. First, it is a moment to take pride in the amazing accomplishments and perseverance of the Black community – especially those untold stories. 1918 a history of giving. Honey Pot is a black owned business just trying to make it in these streets! 'There are moments in American history that captivate us all,' and many of those moments are thanks to black artists, entertainers, poets, scholars, activists, inventors, and more. 1918 a history of giving. "Boycott The Honey Pot Company, and Target. Target’s HBCU Design Challenge was created to recognize rising art students at Historically Black Colleges & Universities and give them access to empower their imagination. Recently, the company and its owner have received heavy backlash once their Black History Month commercial aired. Macy's and BET are celebrating Black History Month by remembering African-Americans in the entertainment industry, both past and present. Courtesy of Target. BET Newsletters are subject to our Privacy Policy and Terms It is such an honor to be black. ", A post shared by The Honey Pot Company (@thehoneypotco) on Feb 22, 2020 at 1:26pm PST. They chose that … One of those entrepreneurs was Bea Dixon, owner of … A message published Monday by Trustpilot said Honey Pot's page was temporarily suspended because of an "unusual influx of reviews." Since the launch of the video, sales increased 20% to 30%, but after the unwarranted negative reviews, product sales were up 40% to 50% higher than what they would be on a typical day. 5. Follow Brett Molina on Twitter: @brettmolina23. Good Morning America. Black is so powerful. Words cannot explain the gratitude and appreciation I have for each and every person who has stepped up and supported our brand and our vision! If you are confused, you are not the only one. ... Target. of Use. First, it is a moment to take pride in the amazing accomplishments and perseverance of the Black community – especially those untold stories. 'There are moments in American history that captivate us all,' and many of those moments are thanks to black artists, entertainers, poets, scholars, activists, inventors, and more. This year, it will be available in 700 stores nationwide and online. Great things happen when we follow our dreams! All rights reserved. 2012 AABC Black History Celebration. “Black History Month is two things to me. You get Target’s Black Beyond Measure collection, that’s what! Black-owned business The Honey Pot Company was hit with a series of "unusual" reviews accusing them of being "racist" following a Black History Month ad from retail giant Target. It’s a fab lineup created in celebration of Black History Month, featuring some of the retailer’s most-loved brands and products. A Target commercial introducing people to The Honey Pot founder Beatrice Dixon is inspiring some while, surprisingly, riling up others.. During Black History Month, the corporation released a spot where Dixon talks about the difficulties of starting her popular feminine care company and how Target stepped up to help her not only get in their stores but also other retailers. RACIST. The line celebrates the strength, power and contributions of American people of color by highlighting black artists and activists, celebrating Africa and proclaiming that “Black is the new black.”. In the new campaign, Target is amplifying successful stories of both black-owned businesses and Target team members in honor of Black History Month. White people hating comments not going to be tolerated," said another heated reviewer. The ad highlighted The Honey Pot Company–which sells feminine hygiene products–and its founder and CEO, Beatrice Dixon.. STYLE. Meanwhile, on Twitter, fans of Honey Pot products have expressed support for the company. Target is consistent when it comes to branding itself as inclusive and supportive of small businesses. BET Newsletters are sent by BET Networks, 1515 Broadway, New York, NY 10003. www.bet.com, TRENDING IN Standing true to her story, Beatrice also spoke to ESSENCE about the unexpected response from her video saying, “This was not Honey Pot’s commercial, it was Target’s commercial. Last month, for Black History Month, Target highlighted a selection of black-owned brands, as it usually does. Join Jurnee Smollett-Bell and a number of other guests to look at the next generation of African-American entertainers looking to leave their mark. Video. This year’s Black History Month marketing campaign, Black Beyond Measure, also features black entrepreneurs and Target team members. Sadly, not long after the video went viral, white women flooded the hygiene brand’s Trustpilot page with negative reviews. ✊. The commercial closed with the words, “To the history makers and those they inspire, search on.” It was met by a lot of positive praise following its premiere. Courtesy of Target. 1 of 10 ATLANTA, Ga. (CBS46) -- As February approaches, superstore Target is helping guests celebrate Black History Month with their fifth annual Black History Month merchandise assortment. black history month, business council, headquarters, Target's 50th anniversary, team; I’m always going to be a proponent of us doing what we have to do so this isn’t even a conversation. Walmart salutes history makers in honor of February Black History Month. Thanks to Black Twitter’s swiftness of support, Honey Pot has seen an increase in sales. In a statement obtained by USA TODAY, Target says it's proud to work with Dixon and the Honey Pot brand. I’ll be letting Target know about this racist company," read one review, according to Buzzfeed. We are positive that proud Black entrepreneur Beatrice Dixon—founder of the plant-based feminine care line The Honey Pot Company—had no idea she would be subject to a slew of negativity after speaking her truth in a 15-second video for Target’s “Founders We Believe In” series. 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